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Online Video Takes Your Website From I Love Lucy To Grey's Anatomy
The title of this article might seem a little strange but let me explain. Ill do so by asking you a rhetorical question.
If your website was a tv show would it be I Love Lucy or Greys Anatomy?
You see, Internet marketing has often been compared to the evolution of television. Back in the early days of tv, I Love Lucy was a mega hit. Its hard to believe it today when you watch old reruns but that sitcom was actually revolutionary in many ways.
For one, I Love Lucy was the first tv show that was recorded on film rather than on kinescope. This made it possible to rebroadcast previously shown episodes and therefore birthed the rerun and the entire way that television is programmed.
Other revolutionary tidbits about the show include the fact that, I Love Lucy was one of the first shows to be filmed before a live audience. Additionally, I Love Lucy was one of the first tv shows to use a Hispanic American actor in a lead role. It was also one of the first shows to be filmed in Hollywood, CA instead of New York, NY. Finally Lucille Ball is one of only two women in television history with her own tv production company. Oprah Winfrey is the other.
So by now you certainly must be asking what in the world does I Love Lucy have to do with Internet marketing?
While at the time, the show was absolutely groundbreaking and is yet rightfully considered a television classic, the truth is that its outdated.
I Love Lucy was on tv more than a generation ago. There have been so many technological advances since that time. Television equipment has been updated to a level that the people who worked on I Love Lucy wouldnt even recognize new cameras today from the old dinosaurs that they had.
Right now one of the hottest tv shows on the air is Greys Anatomy. This show uses the state of the art equipment in filming, editing and producing. The show features a multicultural ensemble of actors and deals with news breaking topics in a cutting edge style that is unmatched in television today.
So let me ask you again?
If your website was a tv show would it be I Love Lucy or Greys Anatomy?
Using online video makes a huge difference in the perception of your website and online products. If youre not using multimedia applications like audio and video on your website then it might appear as outdated as an old rerun of I Love Lucy. However, if youve applied the latest audio video technology to your website, congratulations, your website might look as hot as this weeks episode of Greys Anatomy!
If you think about it, right in between I Love Lucy and Greys Anatomy is an entire MTV generation who grew up being exposed to video 24/7 and is used to a video lifestyle. Why should their online experience be different?
The cool thing about online audio and video multimedia is the super fast rate at which progress has taken place just in the past couple of years.
The same degree of change that took 40 or 50 years for television to evolve to its present high tech status has only taken the internet a few years to be able to deliver full multimedia products. Even better the technology is now so easy and affordable that even small or brand new business owners can offer audio and video on their websites.
Want to learn the secrets to using online video on your website? Discover how at http://www.Joanne-Mason.com/audio-video.html
Article Source: http://EzineArticles.com/?expert=J_Mason |
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